My profession as a photographer and a designer is based on those 5 principles.

THE JOURNEY IS THE GOAL.

It is immensely important to work closely with my clients on finding the perfect solution for the task at hand.
The journey is what is important. Because when the journey is a success the end result will be as well.


ALWAYS BE PASSIONATELY CURIOUS & RESPECTFULLY TRUE.

As David Airey said: “WORK FOR MONEY. DEISGN FOR LOVE.”
Passion for what you do is one of the most important parts in the creative industry. It gives me energy and fuels my drive to always be the best version of myself, but it is hard work too. To love what you are doing it needs respect and that comes with being payed for the work you do.


THE STORY MATTERS.

No matter what story needs to be told. The story is what matters. Every company has their own story. Every person has their unique tale to tell. That is what matters the most when I grab my camera or my pencil and get into the creative process.
BECAUSE every great picture or fantastic design tells a story.


HEAD IN THE CLOUDS & FEET ON THE GROUND.

Since I was a little kid I dreamed up stories, kept my eyes focused on tiny moments like a dragonfly dancing in the sky. Never the less my feet always stayed strong on the ground. The same way I still approach every project I take on. It is never just about a creative idea, but about making it happen and bringing it to the ground.


DO NOT RUSH THE PROCESS.

It takes time to build anything great in life as in the business world. If there are no immediate results or an obstacle presents itself, it is always a good idea to breathe and have patience.
We constantly improve ourselves by making mistakes, reviewing the process and staying on it. Good things take time. Persistence overcomes everything in time.